Nov 2011- Marketer Sentiment Indicator Survey
Infovest21 on Nov 30th 2011
Marketers: Equity long/short recaptures top spot from global macro…pension interest up significantly
In its just-released marketer sentiment indicator, Infovest21 finds that marketers rated equity long/short the strategy attracting the most investor interest this quarter. Equity long/short had been in the third spot in the last quarter. Global macro, which had been at the top spot last quarter as well as for several quarters prior to that, fell to second spot in the fourth quarter.
Strategies having a higher ranking this quarter i.e. attracting more investor interest included equity long/short, multi-strategy, market neutral, distressed, asset based lending, convertible arbitrage and activists.
Meanwhile, global macro, merger arbitrage, emerging markets, managed futures, energy, and fixed income arbitrage had lower rankings this quarter.
Short-biased and statistical arbitrage remained at the same level as last quarter. Statistical arbitrage remains the lowest on the list of strategies.
Another highlight of the survey is that 50% of the marketers surveyed say that pension plan interest in hedge funds is “up significantly” from last quarter. The majority of marketers felt the interest was “up slightly” from the prior quarter for family offices, endowments, foundations, and consultants.
The marketers also highlighted the strongest investor interest in Asia where 38% of the marketers said the investor interest was “up significantly” and 38% said investor interest was “up slightly.”
Full results of Infovest21’s quarterly marketer sentiment survey appear in the current issue of Investor Focus.
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